Linguistic Landscape of Arabs in New York City: Application of a Geosemiotics Analysis

The investigation of linguistic landscapes (LL) among the Arab community in downtown Brooklyn, New York City, is an underserved public space literature. This research focused on social and commercial or ‘bottom-up signs’ LL to understand their purpose, origin target audience. Drawing upon discourse analysis, study was conceptualized according principles border theory geosemiotics. latter used analyze data, which consisted random photographs shopfronts Brooklyn taken with a digital camera during summer 2016. three semiotic aggregates for analysis interaction order, visual place semiotics. data showed multi-layered nature this urban subjectiveness spatial borders through combination text symbolic imagery. paper highlights importance signs ethnic minority communities.